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NI introduces new visual Identity with a global Brand Campaign

NI Logo neu18 June 2020 – National Instruments (NI) unveiled an updated brand identity including a new logo, visual identity, enhanced digital experiences and a brand campaign recognizing and celebrating the contributions of the engineers and enterprises who “Engineer Ambitiously™” every day.

Now known simply as NI, the company is recommitting itself to connecting the bold people, ideas and technologies required to push our world forward.

“At the heart of NI is our commitment to empowering engineers as they work to solve the problems of today, tomorrow and the next 100 years,” said Carla Piñeyro Sublett, CMO at NI. “Our customers are making their mark on the world. They inspire us all with feats of brilliance and innovations that will impact this planet and beyond. And our updated brand identity reflects their story and is a reminder and celebration of their contributions to society and of their unwavering ability to engineer the extraordinary.”

www.ni.com/



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